hollywoodtone.blogspot.com Movie goers not likely to notice new guidelines by theatre owners
hollywoodtone.blogspot.com Movie goers not likely to notice new guidelines by theatre owners
We all watch movie trailers when they play in theatres, though how many people would notice the difference if theatre owners changed the length of them?
According to a report from Business Insider, The National Association of Theatre Owners released guidelines on Monday calling for shorter trailers as well as a timeline for when movie marketing can occur. The idea behind this is that trailers over three minutes are to be removed, but the question is whether anyone would notice. This is not to say that this will suddenly be the norm at theatres around the U.S. and Canada. The new guidelines are not being strictly enforced and are seen as more voluntary than anything else. For example, voluntary guidelines currently in place by the Motion Picture Association of America (MPAA) limit a trailer to two and a half minutes. Usually, studios are allowed to exceed that limit each year. According to an MPAA report from 2011, ticket sales are usually represented by the frequent movie-goers. In 2012, the U.S./Canada box office was up $10.8 billion which was up 6% from 2011. Those that watch movies on a regular basis are not going to mind the trailers that are shorter, in fact for some films it might be better as it avoids the revealing plotlines. Richard Verrier in the Los Angeles Times noted that theatre-goers are probably glad that the duration of the trailer would be shortened. Studios and theatre owners have clashed over the idea longer trailers, along with the practice of charging for trailers. Verrier said:
“Although studios and theatre owners view trailers as a key way to market upcoming movies, exhibitors have grown increasingly concerned that long promotional spots consume valuable advertising space, reveal too many plotlines, and can be ineffective if they are screened to many months of the movie’s release date.”Trailers shown in movie theaters will probably not change, some will be shorter while others longer. The question then, is how early to release movie trailers. The new guidelines will only allow trailers to be shown for movies within five months of its release. For example, the trailer for The Fault in Our Stars, a New York Times bestselling book by author John Green was hyped about for months before it was released officially Wednesday. It is likely that if the trailer was not released this week then there is a chance it may have been leaked since it was already buzzing online. This is the case for many films of great popularity. I go to the movies to not only see a movie, but also some upcoming films. Trailers are a good way to know about what is going to be released soon. In some cases, a longer trailer for a more popular film is almost expected and is something which studios are taking into consideration. Discussions have already been held on the guidelines and will go into effect for any film released domestically on or after Oct. 1.
hollywoodtone.blogspot.com Movie goers not likely to notice new guidelines by theatre owners